About Us

Solana

About

Located in Richmond, VA (RVA)

Solana is a mission-driven company, elevating human stories and principles of cultural and environmental sensitivity through sustainable footwear. Launched in 2020 during the pandemic and social justice movements, Solana is the culmination of Founder Yasmine Idriss' life story and her mission to inspire others to create a cleaner, more culturally-aware world.

Yasmine is American, Lebanese, Saudi, and Syrian, and has experienced questions of identity and the realities of division her whole life. Her goal with Solana is to inspire curiosity in cultures through a unique and beautiful shoe. She believes the world will begin to heal when people care for the planet, celebrate differences, and open conversations about togetherness.

Earth-Friendly, Handcrafted Quality

Consistent with her purpose, Solana is committed to authenticity, sustainability, and quality craftsmanship. Each shoe is handcrafted in Spain with impeccable attention to detail, remaining true to the time-honored espadrille heritage. As part of Solana's mission to create a cleaner world, every shoe is ethically made with the finest earth-friendly materials. In effort to combat global warming, Solana is committed to going carbon neutral and seeking out the most sustainable materials available.

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A Note from our founder, Yasmine Idriss

“Solana began, as many stories do, with a personal journey. Travel is a catalyst for many and for me it became a central tenet of life. Raised in the Middle East and then leading a life of relocation, schooling, and traveling with family, I visited nearly forty countries by the time I turned twenty. These travels left an indelible mark on me, as wanderlust transformed into a sea of new perspectives, new appreciations of other cultures, and new understandings of the power in not only what makes us different but also the harmony that exists in how we are all alike. This realization was one of many of my own awakenings, along with a growing concern for the future of our planet, which illuminated the way for Solana to be born. I believe there is hope to be found at the intersection of fashion, culture, and sustainability. Solana was my way of bringing my dream and vision to life.”

Team

Yasmine Idriss

Founder & Creative Director
Favorite Place on Earth:
The Mediterranean Sea

Natalie Newport

Content Director
Favorite Place on Earth:
Greenwich Village, NYC

Hunter Joslin

Marketing Director
Favorite Place on Earth:
The Himalayas

Alaina Colleen

Designer
Favorite Place on Earth:
Yucatán Peninsula, Mexico

Johna Stone

Designer 
Favorite Place on Earth: NYC

Carina Skrobecki

Photographer
Favorite Place on Earth:
The Desert (at dusk)

We're Hiring

Multiple Positions

Join us at Solana

Multiples Positions – Remote